Client Gifts August 27, 2009
Posted by Laura A. Lee in Advertising, Business Services, Company, Marketing, Networking, Virtual Assistants.Tags: Advertising, Business, Business Services, Laura A. Lee, Resource, VAS, VASupports, Virtual Administrative Supports
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When I suggest offering a gift, it doesn’t have to mean something expensive. Choose something that will help the client remember your company. That’s the key for any of these marketing tools, isn’t it? Maybe it’s a calendar with your company information, a datebook, or a magnet. Maybe it’s post-its or a key ring. It could even be a simple as a coupon for a free or discounted service. The thing is you want to get them in your door, so to speak.
Whether it is sending them to your website, signing up for a service, or even registering for your mailing list, get them connected and then you can nurture the relationship into something that profitable for your business. Remember, it takes a prospective client several times to see and hear about you before deciding to make that purchase. So, get out there frequently to ensure they remember you above the competition.
Advertising August 7, 2009
Posted by Laura A. Lee in Advertising, Business Services, Company, Virtual Assistants.Tags: Advertising, Business, Business Services, Laura A. Lee, Resource, VAS, VASupports, Virtual Administrative Supports
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With all of the advertising methods out there, it is critical to know where your target market frequents. This is another reason to research and know who your target market is.
If you sell diapers, you don’t want to market to the college crowd. That would be a waste of resources and time. Although, it may bring in some business, you should consider advertising in appropriate areas to reach a higher percentage of the market, such as newsletters for new moms, events for families of young children, etc.
Advertising is such broad term for the ways you can reach out today. It no longer needs to be a great expense either. There are free and low cost advertising opportunities all over the place. Don’t count those out. If there is a free place to post an upcoming event for your target audience, list it. You never know where that next client may come from. Get out there in newsletters, business seminars, networking groups and anywhere that your target group spends time.
Do you feel as though there isn’t enough time to research your target market sufficiently or are you unsure of the ways to get started? VA-Supports.com Whatever Your Needs, Whatever Your Deadlines, We Are At Your Service!
