VA Supports

Client Gifts August 27, 2009

When I suggest offering a gift, it doesn’t have to mean something expensive. Choose something that will help the client remember your company. That’s the key for any of these marketing tools, isn’t it? Maybe it’s a calendar with your company information, a datebook, or a magnet. Maybe it’s post-its or a key ring. It could even be a simple as a coupon for a free or discounted service. The thing is you want to get them in your door, so to speak.

Whether it is sending them to your website, signing up for a service, or even registering for your mailing list, get them connected and then you can nurture the relationship into something that profitable for your business. Remember, it takes a prospective client several times to see and hear about you before deciding to make that purchase. So, get out there frequently to ensure they remember you above the competition.