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Website Traffic October 7, 2009

Posted by Laura in Company, Marketing, Online.
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Financial crisis has made web site owners to take targeted traffic issue more seriously. Today if your web site is not bringing money, it makes no point to run it – recession is not the best time for expensive and time consuming hobbies.

I have recently joined a free membership that is a great fix for getting traffic, especially during the recession time (free is the best price one can get).

Unlike many memberships where they promise you loads of traffic, these guys have picked up a group of volunteers in Sept 2008 and pushed their sites to page 1 in Google within 2-9 weeks. Sites were in different niches: health, money, spiritual growth, computer games. Proofs provided on the project site.

The idea of the membership is simple – they give you access to unlimited number of one way links; quality links, from relevant sites, no link farm or typical link brokerage junk involved.

You have total freedom in building as many back links as you need, and this pushes your web sites to the 1st pages in search engines.

Plus, they reward active members with giving them extra (BONUS) one way links. For example, if you add just one site to their membership – they will be giving you +7% more free backlinks instantly.

Claim your membership and start building targeted traffic here: http://www.freetrafficsystem.com/a.php?p=25095

Online Networking July 13, 2009

Posted by Laura in Marketing, Networking, Online.
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Getting involved in networking online may seem like a daunting task of immense time wasting. And it can be, if you aren’t careful about where and when you do network. Joining every networking site there is on the internet is not practical for any business, nor are they all appropriate for recruiting the ideal target audience for your service or product.

 

Consider a site like Facebook. It can be a great way to promote your business, but it can easily turn into something personal instead of business. If you create a profile for your business, keep it that way. Avoid adding ‘friends’ that are just that. Keep it for business contacts and business information. Keep personal data off your profile.

 

Now look at a site like LinkedIn, which is designed for professionals. It doesn’t ask for your age or marital status. It offers ways to connect with other groups of professionals to promote your business.

 

So, once you decide which sites to network on, how do you determine the necessary time to devote to produce a positive result for your business? That’s a tough call as it can vary significantly between businesses. One way that I reduce my time in networking is saving a copy of my profiles for when I join a new site. That way, it’s more of a cut and paste than rewrite, which can save a lot of time from duplicating the same information. I also set aside a timeframe each week for networking and stick to that alone. I don’t allow myself to spend time every day, as it can turn into a ever-growing time commitment.

 

Once I have been networking on a site for a while, I track my time and results to ensure the site is a positive marketing tool for my business. If I have been on a site for quite a while with little or no result, I reduce or eliminate my time on that tool and move on. Finding marketing that works for you may seem a bit like ‘trial and error.’ And that’s ok, that’s what marketing is: finding your target audience and drawing them in to your business.

 

When it comes to tracking the effectiveness of a marketing tool, I use a simple spreadsheet similar to this:

 

Time

Value

Result

Result Value

Total Value

1/1/09 Join Site

2 hrs

($60)

   

($60)

1/7/09 Updates

30 min

($15)

   

($15)

1/14/09 Updates

30 min

($15)

20 hr/mo 6 mo contract

$3600

$3585

Results:

$3510

Note: For multiple networking sites, I detail the results of each individual site to ensure all my efforts are effective.

It is critical that you are aware that networking does take time. As mentioned previously, it can take someone 9+ times to hear about your business before he/she makes contact or a purchase. So, it can take several months.

Tracking where your customers are coming from is also critical in helping determine the effectiveness of your marketing efforts. Simply asking where they heard of you can make all the difference in understanding what works for your business and what doesn’t.

Link Popularity, Search Engine Saturation, and Keyword Verification December 1, 2008

Posted by Laura in Business Services, Company, Online.
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How do you know where your site ranks compared to your top competitors? Well, now it’s easy to check. Marketleap offers a free service to help you determine how to better market your business to search engines. It allows you to compare your website to others in an immediate report. Isn’t it worth your time to see where your ranked?

They also offer great tips on SEO including content, keywords, links, titles, and meta tags. Check it out! http://www.marketleap.com/

Is Your Business Staying Atop the Current Economic Situation November 27, 2008

Posted by Laura in Business Services, Company, Marketing, Online, Virtual Assistants.
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With the economy in such turmoil that it is currently in, there is a great deal of stress on businesses of all sizes. Small business owners are feeling some of the biggest squeezes. Now is the time for small business owners to consider bringing in some help to get their business going.

The stress piling up on business owners is growing at an exponential rate with the current recession, leaving little time to focus on how to make it through. Instead, they are focusing on how to stay afloat at this moment. The success (or failure) of a business may depend on the simple fact of focusing on how to stay in front of your customers and bring in their continued repeat business while drawing in new customers. It could be as simple as getting a different perspective on how to go about this.

Virtual Assistants (VAs) are in more demand now than ever before. VAs offer exceptional skills and abilities and a great rate for businesses who need to focus on their budgets now more than ever. Have you considered what a VA can do to help your business?

Use A Personal Buyer – Now available at a discount November 23, 2008

Posted by Laura in Business Services, Company, Online, Virtual Assistants.
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Virtual Administrative Supports is now proud to offer a special service for the upcoming holidays. We’ve recently hired a Virtual Assistant who specializes in buying.

We now have amazing resources to help you save money and time with purchasing all those holiday gifts on your list.

Online Marketing September 23, 2008

Posted by Laura in Marketing, Online.
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Marketing does not take a lot of money, but it is the difference between success and failure. Advertising is used to defend your company’s product or service. Pay for advertising as only a last resort. Promotion is used to create awareness of your product or service.

 

Online marketing is essential for successful businesses in today’s market. A good website is vital, but it is also essential to get your business known throughout the internet. Start a blog, gather a vast list of keywords, and link your site to as many related sites as possible. Get involved in web rings, and promote your business in forms of banners, text and button exchanges. There are even places that offer free ads.

 

Remember that list of keywords I suggested you make. Use those for search engines. Be sure to include as many words that pertain to your business as possible. For example: You sell coffee and equipment. Use keywords such as coffee, bean, ground, grind, coffee maker, coffee grinder, espresso, etc.

 

I’ll go into more details about these tips in future ezines. Continue to move your company forward and upward. Best of luck.